1007. Ultimate Fashion Advertising Class Bundle - CTE MARKETING

The Ultimate Fashion Advertising Semester Bundle is packed with presentations, activities, quizzes, and 5 major projects for an immersive semester of fashion advertising exploration.

TIME

Within each assignment, there are suggested pacing times so that you can tailor the timeframe to fit your teaching schedule.

 BUNDLE CONTENT:

PRESENTATIONS

• Special Events Presentation
• Advertising Presentation
• Visual Merchandising Presentation
• Selling Presentation

 ASSIGNMENTS

• Market Segmentation Poster
• Market Segmentation Quiz
• Identifying Publicity
• Name That Competition
• Competition Type Quiz
• Advertising Agency Exercise Bundle

PROJECTS

• Fashion Advertising Campaign Survey objective is to research one fashion advertising campaign for a fashion company or brand. This assignment allows the student to explore all the elements of an advertising campaign. It’s a great activity for students who will create their own advertising campaign later in the semester.

• Cause Marketing Project objective is for the students to develop a cause marketing campaign for one fashion retailer or brand that is focused on the teen and/or young adult community. This assignment is a collaborative team effort using advanced marketing knowledge and skills from previous marketing courses, as well as your class.

• Branding a Fashion Business Project objective is to develop a brand for a fashion business or fashion designer collection. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. They will create and bring to life a new brand idea that they will pitch to their selected fashion business or designer.

• Fashion Company and Social Media Project objective is to observe and document a fashion company’s use of social media for branding, promotion, and managing the customer experience over a 4-week timeframe.

• Fashion Advertising Campaign Year-end Capstone Project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. 

MARKETING STANDARDS

TEKS

§130.382. Advertising

This bundle encompasses all of the TEKS marketing standards.

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TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. 

Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®