Episode 44. Unveiling the Silent Selling Element - Visual Merchandising & the Signage Component
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Here's what to expect on this episode:
Episode 44. We have all been subject to one of the components of visual merchandising when making buying decisions.
In a 4-part series, I will cover the 8 components of visual merchandising:
- Signage
- Exterior Displays
- Interior Displays
- Atmospherics
- Floorplans
- Display Elements
- Planograms
- Touchpoints
This is one of the most popular topics for fashion educators to teach.
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RESOURCES
👗Visual Merchandising presentation (86 slides with notes guide)
👗Ultimate Fashion Marketing Class Bundle
This resource is packed with:
- 4 vibrant presentations,
- fun and engaging activities, quizzes, and
- 4 major projects for an immersive semester of fashion exploration.
Learn more about this resource here and don't forget to apply the promo code FMB10 to receive a 10% discount on the bundle.
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Connect with me:
Email: jwalker@marketingedventure.com
FB: The HUB for Fashion Marketing Teachers
Podcast: Marketing EdVenture with Jacqué Walker
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MORE ABOUT JACQUE' WALKER:
The founder is Jacqueline Walker a former Fashion Marketing Educator who spent 14 years in a magnet school curating a 4-year fashion marketing program that consisted of a 3-year dual credit visual merchandising certification and an entrepreneurship academy. In 2020, she realized the need for digitally accessible marketing curriculum specifically for secondary classrooms. So, she decided to merge her experience in sales, retail management, project management, and teaching into an entrepreneurial endeavor to create a reservoir of resources for educators and students.
Over the years, Jacque' has attained a wealth experience, knowledge, and skills.
- Taught an 18-hr college credit certification program on a high school campus.
- Produced 12 student-run fashion shows.
- Empowered hundreds of students to develop an entrepreneurial mindset.
- DECA chapter advisor for 14 years.
- Educational collaborative opportunities with Earnst & Young, Mary Kay, JC Penney, Frito-Lay, Old Navy, Target, El Centro College, Wade College and many other businesses.
- Managed national IT projects for a top telecommunications company.
- Sales and management in clothing apparel and business data service industries.
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