Episode 34: Exploring Marketing Functions | Developing a Marketing Concept Series, Part 3
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Here's what to expect on this episode:
This episode is a 3-part series about the marketing concept. I'm covering:
- target market,
- marketing mix,
- marketing functions.
Today I'm starting with the marketing functions.
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CLICK HERE TO READ THE TRANSCRIPT FOR THIS EPISODE.
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MORE ABOUT JACQUE' WALKER:
The founder is Jacqueline Walker a former Fashion Marketing Educator who spent 14 years in a magnet school curating a 4-year fashion marketing program that consisted of a 3-year dual credit visual merchandising certification and an entrepreneurship academy. In 2020, she realized the need for digitally accessible marketing curriculum specifically for secondary classrooms. So, she decided to merge her experience in sales, retail management, project management, and teaching into an entrepreneurial endeavor to create a reservoir of resources for educators and students.
Over the years, Jacque' has attained a wealth experience, knowledge, and skills.
- Taught an 18-hr college credit certification program on a high school campus.
- Produced 12 student-run fashion shows.
- Empowered hundreds of students to develop an entrepreneurial mindset.
- DECA chapter advisor for 14 years.
- Educational collaborative opportunities with Earnst & Young, Mary Kay, JC Penney, Frito-Lay, Old Navy, Target, El Centro College, Wade College and many other businesses.
- Managed national IT projects for a top telecommunications company.
- Sales and management in clothing apparel and business data service industries.
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