1005. Fashion Environmental Factors Project

Do you hear crickets when you ask your class "What is an environmental factor?" The “4 Major Environmental Factors Project" is a great project to help students understand the factors and demonstrate their knowledge. It's designed to help the student RESEARCH and DESCRIBE the 4 major environmental factors that affect fashion interest and demand. Students will take a deep dive look into the 4 factors Market Segmentation, Economic Environment, Sociological Environment, and Psychological Environment in the fashion industry. Using the provided template, they will document their findings.

TIME

This project is designed to span a 2-week period inclusive of research and development of a presentation. Suggested classroom time is at least 135 minutes each week for research, collaboration, and observation.

PRODUCT CONTENT

• Instructional Handout
• Digital Template
• Grading Sheet
• Student Example

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

(2) The student knows the importance and functions of marketing. The student is expected to:

• (C) research trends affecting fashion marketing.

(5) The student knows that distribution channel members facilitate the movement of products. The student is expected to:

• (A) explain channels of distribution for fashion products; and
• (B) describe activities of each channel member in the fashion industry.

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

(11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:

• (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer;

(12) The student knows the nature and scope of fashion. The student is expected to:

• (A) explain the importance of fashion;
• (B) demonstrate knowledge of fashion history and how it relates to today's fashions;
• (C) distinguish among fashion terms such as fashion, style, and design;
• (E) research fashion information;
• (D) list major environmental influences on fashion demand;
• (F) explain legislation that impacts the fashion industry; and
• (G) describe how international marketing has affected the fashion industry.

(13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:

• (A) research careers in the fashion industry.
• (B) list and describe businesses related to the fashion industry;