1005. Cause Marketing Campaign Project

The “Cause Marketing Campaign” project objective is for the students to develop a cause marketing campaign for one fashion retailer or brand that is focused on the teen and/or young adult community. This assignment is a collaborative team effort using advanced marketing knowledge and skills from previous marketing courses, as well as your class.

For this project, the students will be in teams of 3 to 4 members. Their cause marketing campaign will consist of:

1. Selecting a fashion retailer or brand.
2. Identifying a social issue that aligns with that fashion retailer or brand.
3. Creating a campaign with the following components:
   1. Clear Message
   2. Promotional Strategy
   3. Exhibit or Display
   4. Call to Action

 Project Deliverables:

1. Visual Board – for visual support while presenting to the audience, classroom display, and potential use in a CTSO competitive event.
2. Digital presentation – allows for more details and comprehensive coverage of the project.
3. Demonstration of Campaign – allows for the project to come to life and your team to share the social issue with the target audience.

RESOURCE INFORMATION

TIME

This project is designed to span a 3-week period inclusive of research and development of a presentation, visuals, and demonstration of campaign. Suggested classroom time is at least 360 minutes for research, collaboration, and observation.

PRODUCT CONTENT

• Instructional Handout
• Digital Presentation Template
• Grading Sheet

MARKETING STANDARDS

TEKS

§130.382. Advertising

(13) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify components of the promotional mix such as advertising, visual merchandising, and personal selling;
• (B) demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas;

§130.383. Fashion Marketing

(2) The student knows the importance and functions of marketing. The student is expected to:

• (C) research trends affecting fashion marketing.

(5) The student knows that distribution channel members facilitate the movement of products. The student is expected to:

• (B) describe activities of each channel member in the fashion industry.

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

(11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:

• (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer;

(12) The student knows the nature and scope of fashion. The student is expected to:

• (A) explain the importance of fashion;
• (B) demonstrate knowledge of fashion history and how it relates to today's fashions;
• (C) distinguish among fashion terms such as fashion, style, and design;
• (E) research fashion information;
• (F) explain legislation that impacts the fashion industry; and
• (G) describe how international marketing has affected the fashion industry.

(13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:

• (A) research careers in the fashion industry.
• (B) list and describe businesses related to the fashion industry;