1004. Advertising Activities: Social Media, Audio, Video, & In-store - CTE MARKETING

The “Advertising Agency Exercise Bundle” consists of 4 unique scenario exercises. Each exercise’s objective is for a team of at least 4 students to assume the roles within a Creative Advertising Agency to execute the development of one advertising activity. These exercises allow students to work collaboratively as a team to create this promotional element as if it were a part of an overall campaign effort for a retailer. They will engage in research; exploration; creative thinking; idea generation; planning; and oral presentation to expand their skills which can be utilized throughout the school year for other assignments; producing an advertising campaign project; and/or participating in a CTSO competitive event.

The scenarios cover 4 types of advertising:

1. Audio
2. In-store
3. Social Media
4. Video

RESOURCE INFORMATION

TIME

Each exercise is designed for 1-3 class periods (depending on your class length) inclusive of research and development of a presentation. Suggested classroom time is at least 90 minutes for research, collaboration, and observation while the various teams work simultaneously on their assigned scenarios.

PRODUCT CONTENT

• 4 - Instructional Handouts
• 4 - Grading Sheets

MARKETING STANDARDS

TEKS

§130.382. Advertising

(13) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify components of the promotional mix such as advertising, visual merchandising, and personal selling;
• (B) demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas;

§130.383. Fashion Marketing

(2) The student knows the importance and functions of marketing. The student is expected to:

• (B) describe activities of each channel member in the fashion industry.

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

(11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:

• (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer;

(12) The student knows the nature and scope of fashion. The student is expected to:

• (C) distinguish among fashion terms such as fashion, style, and design;
• (E) research fashion information;

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TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. 

Have a wonderfully blessed day,

Jacqueline P. Walker

    Marketing EdVenture®