1008. DECA Executive Summary - Business Entrepreneur Fashion Marketing BPA FBLA Skills

Learn from an event judge how your students can develop an award-winning Executive Summary. The “Your Executive Summary” assignment objective is to help the student write an effective Executive Summary for their DECA written event.

Marketing EdVenture podcast discussing creating an Executive Summary

What is an executive summary?

An executive summary is a summary of the complete document. The reason you have the executive summary is because you want to outline the information from a written document in a short summary with specific information for an executive or high-level person to review quickly.

It's called an executive summary, because this is what the executive of a company or an organization would read. Their time is very limited and sometimes they have to read a lot of proposals. They just need a snapshot of the information contained in the document.

The executive should be able to easily see the who, what, when, why, where, and how to make a decision. So, if you're asking them to give you funding, they'll be able to say yes or no, based on your executive summary. If you're asking them for further support, they'll be able to decide.

TIME

This activity will take a minimum of 90 minutes inclusive of research, collaboration, development, and observation.

PRODUCT CONTENT

• 4 Teacher Documents
• 4 Student Documents
• 4 Student Examples
• 4 Videos Reviewing the Student Examples

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

(4) The student identifies the importance of a well-written business plan. The student is expected to:

• (A) identify the need for and the characteristics of a well-orchestrated business plan;
• (B) research business plan outlines, resources, and templates; and
• (C) create and present a well-orchestrated business plan and critically explain the contents

§130.384. Entrepreneurship

(4) The student identifies the importance of a well-written business plan. The student is expected to:

• (A) identify the need for and the characteristics of a well-orchestrated business plan;

(5) The student explains the goal of a business and its unique proposition. The student is expected to:

• (A) describe the nature of a business and list the marketplace needs that it satisfies;
• (B) explain how a business's products and services meet the needs of the market;

§130.388. Extended Practicum in Marketing

(2) The student applies professional communications strategies. The student is expected to:

• (A) demonstrate proper use of written, verbal, and visual communication techniques with increased proficiency;
• (C) create and deliver formal and informal presentations effectively;

§130.137. Business Information Management II

(2) The student demonstrates project management processes to conduct a business project using

emerging technologies. The student is expected to:

• (A) initiate a project;
• (B) plan a project;

§130.139. Business Management

(9) The student demonstrates project-management skills to improve workflow and minimize costs. The student is expected to: (A) initiate a project, which includes identifying resources needed for a project; (B) develop a project plan;

§130.141. Virtual Business

(2) The student analyzes an overview of starting and growing a virtual business office. The student is expected to:

• (E) prepare a business plan, including the following sections: executive summary, mission statement, long- and short-term goals, marketing plan, financial plan, and organizational plan; and

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TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. 

Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®