1007. Art of Selling "PROJECT & Selling MS PPT" - CTE MARKETING

The “The Art of Selling” bundle objective is for the student to LEARN about the selling process and DEMONSTRATE the 8-step selling process through research, documentation, formulating solutions, and role-play.

Project Deliverables: 1) The Art of Selling Worksheet, 2) Visual Merchandising Sketch, and 3) Selling Role-play

TIME

This project is designed to span a 1-week period inclusive of research and development of a presentation. Suggested classroom time is at least 90 minutes for research, collaboration, and observation.

PRODUCT CONTENT

• "Selling" 44-page MS PowerPoint (lecture and reference presentation)
• Student Guide
• Worksheet
• Role-play Practice Form
• Student Observation Form
• Customer Information and Role-play Scenario Sheet
• Grading Sheets
• 40+ Fashion Key Words

Skills students will practice and improve upon:

• Creativity
• Research
• Writing
• Organization
• Speaking

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

(2) The student knows the importance and functions of marketing. The student is expected to:

• (C) research trends affecting fashion marketing.

(4) The student demonstrates the use of oral and written communication skills in creating, expressing, and interpreting information and ideas, including technical terminology and information. The student is expected to:

• (A) create presentations using appropriate media to inform audiences; and
• (B) exhibit public relations skills to increase customer satisfaction.

(5) The student knows that distribution channel members facilitate the movement of products. The student is expected to:

• (A) explain channels of distribution for fashion products; and
• (B) describe activities of each channel member in the fashion industry.

(7) The student knows concepts and strategies used in determining and adjusting prices to maximize return and meet customers' perceptions of value. The student is expected to:

• (A) employ pricing strategies to determine prices;
• (C) analyze the price of a fashion product

(8) The student knows merchandising concepts and processes used in obtaining, developing, maintaining, and improving a product or service to respond to marketing opportunities. The student is expected to:

• (A) use assortment-mix strategies to create maximum mix of products at minimum cost;
• (D) position products and services to acquire a desired business image.

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

(11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:

• (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer;
• (B) employ sales processes and techniques

(12) The student knows the nature and scope of fashion. The student is expected to:

• (A) explain the importance of fashion;
• (B) demonstrate knowledge of fashion history and how it relates to today's fashions;
• (C) distinguish among fashion terms such as fashion, style, and design;
• (E) research fashion information;
• (D) list major environmental influences on fashion demand;
• (F) explain legislation that impacts the fashion industry; and
• (G) describe how international marketing has affected the fashion industry.

(13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:

• (A) research careers in the fashion industry.
• (B) list and describe businesses related to the fashion industry;

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TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. 

Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®