1004. Identifying Publicity Activity

The “Identifying Publicity” activity is designed to help the student to become familiar with 5 key methods of publicity. The students will locate 5 articles demonstrating publicity for a brand, company, event, or organization. It’s a great assignment to support your discussion of the promotional mix and publicity. CTE MARKETING

 TIME

The estimated time to complete the assignment is 90 minutes.

 PRODUCT CONTENT

• Assignment Overview with Instructions
• Grading Sheet

 MARKETING STANDARDS

TEKS

§130.382. Advertising

(13) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify components of the promotional mix such as advertising, visual merchandising, and personal selling;
• (B) demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas;

§130.383. Fashion Marketing

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

§130.386. Sports and Entertainment Marketing

(9) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify, create, and demonstrate elements of the promotional mix;

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Jacqueline P. Walker

Marketing EdVenture®