1003. Selling Presentation - MS PowerPoint

Selling is a marketing function and also a promotional element. This presentation includes a comprehensive outline of the 8-step selling process. Whether you teach Fashion Marketing, Sports & Entertainment, or Advertising, you will find this resource to be very valuable to your class discussions about the promotional mix. Additionally, it’s an invaluable resource for your students to reference when they are working on a project.

RESOURCE INFORMATION

PRODUCT CONTENT

• What is Selling?
• Selling and the Marketing Function
• Selling and the Promotional Mix
• What is the Selling Process?
• Engagement (Approach)
• Determining needs and wants
• Showcasing features and benefits
• Providing a solution
• Closing the sale
• Upselling (Suggestion Selling)
• Confirmation
• Retention

MARKETING STANDARDS

TEKS

§130.382. Advertising

(13) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify components of the promotional mix such as advertising, visual merchandising, and personal selling;
• (B) demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas;

§130.383. Fashion Marketing

(11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:

• (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer; and
• (B) employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

§130.386. Sports and Entertainment Marketing

(9) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify, create, and demonstrate elements of the promotional mix;

(11) The student identifies the role of selling and emphasizes its importance in a sports and entertainment business. The student is expected to:

• (A) explain how selling contributes to economic activity;
• (B) describe the process of selecting and merchandising sports and entertainment products;
• (C) demonstrate steps in the selling process using sports and entertainment products;
• (D) explain the importance of ticket sales; and
• (E) develop a ticket sales strategy for a sports and entertainment product.

CONNECT

Become a part of the Marketing EdVenture® community by clicking each link below and following.

TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. 

Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®