1005. Met Gala Fashion Project | Design, FACS, Marketing, Promotion, Trends
The “Met Gala Fashion” project objective is to examine the fashion designs of celebrities and well-known designers attending the Met Gala. It is a fundraiser for The Metropolitan Museum of Art's Costume Institute. This philanthropic event has turned into the fashion event of the year for celebrities and designers. Personnel from all levels of the fashion industry are involved in making the event come to life. The buzz continues days after the event with reviews of who wore what; spotlight looks; and whether the designers really “understood the assignment”.
Students will have the opportunity to share their perspective of the Met Gala looks by:
- Watching entertainment shows/events. (homework)
- Observing themed fashion designs. (homework)
- Researching the looks. (homework)
- Reporting on your findings in the template provided. (classwork/project)
TIME
- Suggested classroom time is at least 180 minutes for research, content creation, and observation.
- Event watch time is not included.
- You may extend classroom time if you allow the students to do research and observation in class instead of homework.
PRODUCT CONTENT
- Instructional Handout
- Digital Presentation Template
- Observation Sheets
- Grading Sheet
MARKETING STANDARDS
TEKS
§130.383. Fashion Marketing
(2) The student knows the importance and functions of marketing. The student is expected to:
- (C) research trends affecting fashion marketing.
(5) The student knows that distribution channel members facilitate the movement of products. The student is expected to:
- (B) describe activities of each channel member in the fashion industry.
(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:
- (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
- (B) use special events to increase sales;
- (C) display visual merchandising techniques to increase interest in product offerings;
- (D) implement display techniques to attract customers and increase sales potential; and
- (E) manage promotional activities to maximize return on promotional efforts.
(11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:
- (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer;
(12) The student knows the nature and scope of fashion. The student is expected to:
- (A) explain the importance of fashion;
- (B) demonstrate knowledge of fashion history and how it relates to today's fashions;
- (C) distinguish among fashion terms such as fashion, style, and design;
- (E) research fashion information;
- (F) explain legislation that impacts the fashion industry; and
- (G) describe how international marketing has affected the fashion industry.
(13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:
- (A) research careers in the fashion industry.
- (B) list and describe businesses related to the fashion industry;
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TERMS OF USE
By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product.
Thanks so much for spending a moment of your time with me. I look forward to more engagement.
Have a wonderfully blessed day,
Jacqueline P. Walker
Marketing EdVenture®