1004. Fashion Trends - Grammy Awards Red Carpet

The “Grammy Fashion Trends” activity objective is to examine red carpet fashion trends of high-profile people at a major entertainment event.

Red Carpet events are the prime time for designers to showcase their work and for celebrities or high-profile individuals to gain the spotlight with their unique outfits.

Personnel from all levels of the fashion industry are involved in making the magic happen on the red carpet. The buzz continues days after the shows end with reviews of who wore what; who wore it best; show-stopping looks; and the dreadful question of “what were they thinking?”.

Students will have the opportunity to share their perspective of the red carpet looks for the specified entertainment event by:

• Watching an entertainment event. (homework)
• Observing the trends. (homework)
• Researching the looks. (homework)
• Reporting on your findings in the provided template. (classwork)

This activity is also available in a bundle with 4 other award shows. You can save by obtaining the bundle through the link below.

Fashion Marketing - Fashion Trends on Red Carpet

TIME

Suggested classroom time is at least 90 minutes for research, content creation, and observation.

(Event watch time is not included.)

PRODUCT CONTENT

• Instructional Handout
• Digital Presentation Template
• Observation Sheets
• Grading Sheet

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

(2) The student knows the importance and functions of marketing. The student is expected to:

• (C) research trends affecting fashion marketing.

(5) The student knows that distribution channel members facilitate the movement of products. The student is expected to:

• (B) describe activities of each channel member in the fashion industry.

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

(11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to:

• (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer;

(12) The student knows the nature and scope of fashion. The student is expected to:

• (A) explain the importance of fashion;
• (B) demonstrate knowledge of fashion history and how it relates to today's fashions;
• (C) distinguish among fashion terms such as fashion, style, and design;
• (E) research fashion information;
• (F) explain legislation that impacts the fashion industry; and
• (G) describe how international marketing has affected the fashion industry.

(13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to:

• (A) research careers in the fashion industry.
• (B) list and describe businesses related to the fashion industry;

TERMS OF USE