1005. Fashion Store Promotion Project

The “Fashion Store Promotion Plan” project objective is for the student to DEVELOP a 4-week promotion plan for a fashion retail business to:

1. Demonstrate understanding of the promotional mix.
2. Gain experience in writing a formal document.

Project deliverables:

1. A written promotion plan up to 10 pages.
2. Physical project visuals.
3. Digital project outline.
4. Oral presentation.

Can be used for DECA Integrated Marketing Campaign.

RESOURCE INFORMATION

TIME

The estimated time to complete project is 4 – 6 weeks. There are suggested pacing times for each section so that you can tailor the timeframe to fit your teaching schedule.

 BUNDLE CONTENT:

• For Teacher
  • 4 MS PowerPoint presentations filled with content to cover the promotional mix in detail along with colorful and current graphics that appeal to the Gen Z audience. (195 pages)
  • A document that introduces the project and curriculum standard (7 pages)
  • Detailed guideline and grading rubric for Project Evaluation (1 page)
  • Detailed guideline and grading rubric for Oral Evaluation (1 page)

• For Peers - Peer Evaluation form (1 page)

• For Student
  • Project Outline (6 pages with rubric/evaluation sheet)
  • Retail Visit assignment (1 page)
  • Budget Worksheet (1 page)
  • Responsibility Chart Worksheet (1 page)
  • Executive Summary Guidelines (2 pages with rubric)
  • Presentation Template (17 slides)

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

(c) Knowledge and skills.

(4) The student demonstrates the use of oral and written communication skills in creating, expressing, and interpreting information and ideas, including technical terminology and information. The student is expected to:

• (A) create presentations using appropriate media to inform audiences; and
• (B) exhibit public relations skills to increase customer satisfaction.

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.