1007. Ultimate Fashion Marketing Class Bundle - CTE MARKETING

For the 2024-25 school year, one new project and three puzzles have been added to this Fashion Marketing Class bundle along with an updated pacing framework. It's packed with 4 presentations, 22 activities/quizzes, and 5 major projects for an immersive semester of fashion exploration.

TIME

There is a pacing framework provided for an 18-week semester.

Within each assignment, there are suggested pacing times so that you can tailor the timeframe to fit your teaching schedule.

BUNDLE CONTENT:
PRESENTATIONS

• Special Events Presentation
• Advertising Presentation
• Visual Merchandising Presentation
• Selling Presentation

ASSIGNMENTS

Fashion

1. Fashion is to Me
2. Fashion Fanning
3. Elements of Design Shape Book
4. Elements of Design Line Book
5. Principle of Design Book
6. Fashion Cycle Illustration
7. Fashion Cycle High-profile Person
8. Fashion Theories
9. Major Fashion Center Poster
10. Fashion Week Trend Theory Crossword Word Search Puzzles
11. Fashion Marketing Influence - Environmental Factors Puzzles
12. Fashion Career Research Crossword & Word Search Puzzles

Marketing

1. What is the Marketing Mix?
2. Marketing Mix Triangle
3. Name the Functions
4. Marketing Functions Quiz
5. Market Segmentation Poster
6. Market Segmentation Quiz
7. Identifying Publicity
8. Name That Competition
9. Competition Type Quiz
10. Icosahedron with Introductory Marketing Vocabulary

PROJECTS

• Big 4 Fashion Weeks objective is for the student to observe and gather information on 5 key fashion elements that are trending in the 4 major fall fashion weeks known as the “Big 4”. This assignment is designed to follow the September/October fall fashion weeks from New York to London to Milan to Paris. Each region’s fashion week consists of several fashion shows and events to observe.
• Fashion Marketing Influence - Environmental Factors is a great project to help students understand the factors and demonstrate their knowledge. It's designed to help the student RESEARCH and DESCRIBE the 4 major environmental factors that affect fashion interest and demand. Students will take a deep dive look into the 4 factors Market Segmentation, Economic Environment, Sociological Environment, and Psychological Environment in the fashion industry. Using the provided template, they will document their findings.
• Identifying Fashion Resources project objective is for the student to examine 5 types of fashion resources professionals use to remain informed about the industry and the continual changes. A template is provided for the student to use as they research and demonstrate their work.
• Fashion Store Promotion Plan project guides the student through the process of developing a four-week promotion plan for a fashion retail business.
• Fashion Career Investigation project objective is for the student to research careers in the fashion providing lists and descriptions of businesses related to each level of the fashion industry.

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

This bundle encompasses all of the TEKS marketing standards.

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TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. 

Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®