1007. Fashion Advertising Campaign Project Bundle - CTE MARKETING

This Marketing Bundle contains the “Fashion Advertising Campaign” capstone project along with 4 presentations:

• Advertising – 39 slides
• Selling – 44 slides
• Special Events – 32 slides
• Visual Merchandising – 80 slides

 The objective of the project is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

Project deliverables:

1. Written advertising campaign document (8 – 10 pages).
2. Oral presentation.
3. Digital presentation.
4. Visual boards.
5. Physical advertising item.

TIME

This capstone project is designed as a year-end assignment which can span 4 – 6 weeks inclusive of research; documentation; and development of presentation, visuals, and physical advertising items. Project work will extend beyond classroom time.

 PRODUCT CONTENT

• Teacher Overview Document with Evaluation Form.
• Student Detailed Instruction Document with Evaluation Form (rubric).
• Concept Form.
• Budget Template.
• Executive Summary Guideline with Evaluation Form.
• Digital Presentation Template (customizable).
• Teacher Oral Presentation Evaluation Form.
• Peer Evaluation Form.

 8 YEAR-END GRADES

1. Classwork – Concept Form
2. Classwork – Executive Summary
3. Classwork – Peer Evaluation Form
4. Classwork – Digital Presentation Document
5. Classwork – Budget Spreadsheet
6. Test – Oral Presentation
7. Project – Written Document
8. Final Exam Grade – The Complete Project: Written Document, Oral Presentation, and Visuals

 MARKETING STANDARDS

TEKS

§130.382. Advertising

(5) The student knows that advertising requires knowledge of demographics. The student is expected to:

• (A) explain how the use of demographics has influenced the industry;
• (C) explain the impact of multiculturalism and multigenerationalism on advertising marketing activities.

(9) The student develops and delivers presentations using appropriate media to engage and inform audiences. The student is expected to:

• (A) prepare oral presentations to provide information for specific purposes and audiences;
• (B) identify and prepare support materials that will enhance an oral presentation; and
• (C) deliver an oral presentation that sustains listener attention and interest.

(14) The student knows how technology affects advertising. The student is expected to:

• (A) examine how social media contributes to advertising; and
• (B) research the use of technology in advertising.

(15) The student understands how media planning should achieve marketing objectives. The student is expected to:

• (A) compare and contrast the different forms of media;
• (B) distinguish between the four components of marketing, including paid, earned, shared, and owned (PESO).

§130.383. Fashion Marketing

(4) The student demonstrates the use of oral and written communication skills in creating, expressing, and interpreting information and ideas, including technical terminology and information. The student is expected to:

• (A) create presentations using appropriate media to inform audiences; and
• (B) exhibit public relations skills to increase customer satisfaction.

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

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TERMS OF USE

By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. 

Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®