1004. Fashion Center Activity

The “Major Fashion Center Poster” activity is designed for the student to create a poster representing at least 1 major fashion center in the United States or Europe. This activity can be made into a project over the course of 12 weeks if each student researches all of the fashion centers. CTE MARKETING

RESOURCE INFORMATION

TIME

The estimated time to complete the assignment is 90 minutes.

 PRODUCT CONTENT

• Instructional Handout
• Grading Sheet

MARKETING STANDARDS

TEKS

§130.383. Fashion Marketing

(5) The student knows that distribution channel members facilitate the movement of products. The student is expected to:

• (A) explain channels of distribution for fashion products; and
• (B) describe activities of each channel member in the fashion industry.

(8) The student knows merchandising concepts and processes used in obtaining, developing, maintaining, and improving a product or service to respond to marketing opportunities. The student is expected to:

• (A) use assortment-mix strategies to create maximum mix of products at minimum cost;
• (B) perform buying activities to obtain products for resale;
• (C) analyze vendor performance to choose vendors and merchandise; and
• (D) position products and services to acquire a desired business image.

(12) The student knows the nature and scope of fashion. The student is expected to:

• (B) demonstrate knowledge of fashion history and how it relates to today's fashions;
• (C) distinguish among fashion terms such as fashion, style, and design;
• (E) research fashion information;

TERMS OF USE