1003. Special Events Presentation - MS PowerPoint

PRODUCT CONTENT

• What is Special Events?
• What are some types of events?
• Fashion Show
• Trunk Show
• Pop-up Shop
• Special Sale
• Celebrity Appearance
• Demonstration
• Webinar
• Industry Award
• Sampling
• Premiums
• Masterclass
• Ambassador Program
• Charitable Event
• References

MARKETING STANDARDS

TEKS

§130.382. Advertising

(13) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify components of the promotional mix such as advertising, visual merchandising, and personal selling;
• (B) demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas;

§130.383. Fashion Marketing

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

§130.386. Sports and Entertainment Marketing

(9) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify, create, and demonstrate elements of the promotional mix;

(16) The student understands the impact event marketing has on the sports and entertainment industry The student is expected to:

• (A) define event marketing;
• (B) explain and provide examples of how event marketing attracts all three components of the event triangle (event, sponsor, and spectator); and
• (C) develop an effective event marketing strategy for a sports and entertainment product.

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Thanks so much for spending a moment of your time with me. I look forward to more engagement.

Have a wonderfully blessed day,

Jacqueline P. Walker

Marketing EdVenture®