1004. Market Segmentation Activity
The “Market Segmentation Poster” activity is designed to allow the student to demonstrate understanding of the four segments of marketing. Students will create a unique poster displaying the market segments with supporting detail. Creativity is encouraged. CTE MARKETING
RESOURCE INFORMATION
TIME
The estimated time to complete the assignment is 90 minutes.
PRODUCT CONTENT
- Instructions
- Grading Sheet
MARKETING STANDARDS
TEKS
§130.382. Advertising
(2) The student knows the importance of marketing as well as the functions of marketing. The student is expected to:
- (C) identify the importance of target markets;
§130.386. Sports and Entertainment Marketing
(3) The student knows the importance of marketing as well as the functions of marketing. The student is expected to:
- (D) express the importance of target markets;
- (E) describe advantages and disadvantages of market segmentation and mass marketing;
§130.383. Fashion Marketing
(2) The student knows the importance and functions of marketing. The student is expected to:
- (B) describe advantages and disadvantages of market segmentation and mass marketing; and
§130.387. Practicum in Marketing
(5) The student knows the concepts and strategies used to determine target markets and market identification. The student is expected to:
- (A) explain the importance of target markets;
- (B) compare and contrast advantages and disadvantages of market segmentation and mass marketing;
- (C) distinguish among geographic, demographic, psychographic, and behavioral segmentation; and
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Jacqueline P. Walker
Marketing EdVenture®