1004. Marketing Mix Activity

The “What is the Marketing Mix?” activity is designed to help the student to become familiar with the 4 Ps of marketing. It’s a great assignment to support your discussion of the marketing mix. Students will list the appropriate marketing mix element next to the business question. The business setting is a clothing boutique.

RESOURCE INFORMATION

TIME

The estimated time to complete the assignment is 15 minutes.

 PRODUCT CONTENT

• Instructions
• 1 Handout
• Grading Key

MARKETING STANDARDS

TEKS

§130.132. Principles of Business, Marketing, and Finance

(11) The student explains the importance of marketing as well as the functions of marketing. The student is expected to:

• (A) define marketing;
• (B) understand how marketing is related to other functions of business;
• (C) explain the marketing concept; and
• (D) describe marketing functions and its related activities.

(12) The student understands the scope of market identification. The student is expected to:

• (A) explain the concept of market and market identification;
• (B) identify market segments;
• (C) explain the difference in market segmentation and mass marketing;
• (D) define and explain the importance of target markets; and
• (E) identify a target market for a product or service using market segmentation.

(13) The student understands the importance of an effective marketing mix. The student is expected to:

• (A) explain the concept of marketing strategies;
• (B) define each component of the marketing mix;
• (C) identify examples of an effective marketing mix;
• (D) create an effective marketing mix for a product or service; and
• (E) explain the role of participation as a key element of marketing.

§130.382. Advertising

(13) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to:

• (A) identify components of the promotional mix such as advertising, visual merchandising, and personal selling;
• (B) demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas;

§130.383. Fashion Marketing

(9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to:

• (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences;
• (B) use special events to increase sales;
• (C) display visual merchandising techniques to increase interest in product offerings;
• (D) implement display techniques to attract customers and increase sales potential; and
• (E) manage promotional activities to maximize return on promotional efforts.

§130.386. Sports and Entertainment Marketing

(3) The student knows the importance of marketing as well as the functions of marketing. The student is expected to:

• (C) explain how each component of the marketing mix contributes to successful marketing;

TERMS OF USE